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Hello!
Welcome to our freshly relaunched website, it’s been a long time coming.
We’ve been working behind the scenes for the best part of 2024 to finally update our website, products and, to be honest, the foundations of our business! We love to read about other small business’s journeys, so we thought we’d share a bit more of ours too.
I feel the need to declare that I used to be a copywriter and am notorious for writing about 50% more words than required, so apologies in advance for how long this will likely be!
TLDR: We now have 15 customisable bracelet designs, nine semi-precious bead options in our Mother of Pearl letter necklaces and are striving to be a business for good. We donate 20% of profits to charities and causes that are doing great things and and continue to work hard to be as environmentally conscious as we can.
Why we’ve relaunched…
Since launching in 2022, we’ve bounced around various formats of our business, trialling new products and materials on a near constant basis. Which has been fun, but somewhat manic! At the beginning of 2024, we knew it was time to reset and put our best foot forward, so we sat down and looked at what had really worked in the two years we’d been running, what we still wanted to achieve and what we felt was missing.
It was immediately clear that our customisable designs are bespoke orders were the star of the show. We’d worked consistently since starting the business to make our customisable designs as good as they can possibly be, so this was no surprise but a nice pat on the back all the same. And bespoke orders are one of the most fun things to make, collaborating with customers to create super special, one off pieces is pure joy! So both of these elements have guided us forward in this relaunch.
As for what was missing, for me, I’ve always dreamt up business ideas that embrace the concept of using business for good, and I felt like we’d dipped our toe in the water with our charity products, but that it wasn’t enough. So, we’re really proud to now be donating at least 20% of our profits to charities, organisations and causes that are striving for change, supporting those in need and working hard to leave the world better than they found it.
We will also continue to work hard to be as environmentally and socially conscious as possible. You can find out more about what we’re currently doing here.
Our two charity products so far have been really close to home for us.
Firstly, we launched a bracelet on World Down Syndrome in 2022, raising money for Style Acre, a charity that helps adults with learning difficulties realise their full potential. My oldest brother Ollie has Down Syndrome and is supported by Style Acre on a daily basis. We’ll share an update on this soon, as we’re about to, finally, start the project we’ve been fundraising for! See the bracelet here.
Secondly, in March 2024 we launched a bracelet and phone charm raising money for Endometriosis UK. As sufferer of Endometriosis, and knowing so many more that also suffer at the hands of this condition, I’m passionate about raising awareness of it. Given that it affects at least 1 in 10 women, it is under researched, underfunded and misunderstood by the vast majority people, notably doctors!
Going forward, we will have a fundraising ‘partner’ every six months, and 20% of all profits will be donated to them at the end of the six month period. We also hope to volunteer with them and help raise awareness across our platforms. At the end of the six months we will start fresh with a new partner, which you can help us choose! We have a form on our impact page where you can nominate charities and we’ll be using our Instagram and emails to get your input in choosing who we partner with.
On top of this, we will continue to have one off designs for specific charities, like the Down Syndrome Awareness and Endometriosis ones mentioned above. With these specific designs, 100% of the profits will go to the cause they are supporting.
So what’s new to shop…
We removed a lot of old products that we felt weren’t special enough and added a whole load of new colours, finishes and styles to our customisable bases to give you more options of our bestselling range!
Our Mother of Pearl necklaces now come in nine semi-precious beads, and we now have 15 customisable base bracelet designs, with more earrings and necklaces coming very soon!
There’s so many ideas we’re yet to execute, with workshops and kits being top of the list! But, alas, there’s only so many hours in a day and with a 3 year old demanding a large chunk of my attention, it’ll be slow going for the immediate future.
If you’ve read this far, hats off to you and thank you!
I look forward to finding my writing voice again through this journal.
Kate :)
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